Microsoft, the original Godfather of innovation and technology, is generous and benevolent, too. The United States-based giant has pronounced a series of business partnerships with the Indian Government and business organizations aimed at enhancing public experience. Microsoft also announced a series of programmes and products. A company source said that the local Microsoft Cloud, and the other new devices, will also help trigger digital revolution, or makeover.
The tech giant, based in Redmond, California, has joined hands with three major e-commerce actors – Justdial, Paytm and Snapdeal. They also launched an out-of-the-ordinary cloud initiative for startups, aligned to smart cities, at their unique technology conference held in Mumbai.
Microsoft also used the conference – Future Unleashed – to announce the launch of Microsoft Lumia 950, Lumia 950 XL, and Microsoft Surface Pro 4 in India. Microsoft’s fourth Generation Surface Tablet – the Surface Pro 4 – will hit the Indian markets in January 2016, and will be the first Surface tablet to be launched in India. The Surface Pro 4 comes with a new 12.3-inch 2736×1824 resolution display, Intel Skylake processor, multiple SSD options of up to 1TB, and a thinner magnesium casing.
Satya Nadella, the Indian-born chief executive officer of Microsoft, said: “At Microsoft, we strive to empower every Indian citizen and every business and government organization to achieve more.” He further added: “With the newly-launched Microsoft Cloud and with Surface Pro 4, our customers here in India have the digital technology they need to seize incredible new growth and opportunity on a global scale”.
Reports say that Justdial and Microsoft are scheduled to explore and investigate the appropriate use of Bing and cloud-based analytics to enrich the customer experience.
“Paytm and Microsoft are working on three core areas of partnership. The companies will integrate the Paytm app and Paytm Wallet into Cortana to enable consumers to pay for their utility bills and carry out mobile transactions easily. Paytm will use Office 365 for their merchants’ inventory and account management,” the company confirmed.
Microsoft is set to provide startups access to up to USD 120,000 (INR 80 lakhs) worth of Azure computing to help India’s smart cities explore solutions, and run smart city digital pilots.