Hair is the crowning glory of a woman. It’s an essential part of a woman’s beauty regime. If you are a woman, you will agree that special attention is always given to our hair; the way we wear it, style it and arrange it. No matter whether it’s a boyish pixie cut sported by Hollywood actor Ema Watson or the cascading mane of the Venezuelan beauty Edymar Martínez, you will agree that beautiful hair is what that completes the look.
Venezuela has dazzled the world with its bevy of beautiful women. It has the highest number of international pageant titles, including seven Miss Universe winners, six Miss World winners, seven Miss International winners and two Miss Earth winners.
In order to enhance the seat of the beauty crown, in this case, luxurious hair, Venezulea-based company Thermo Group (TGMV) is offering a broad line of products that aim at the comprehensive hair care for women. Mystic, a haircare brand that TGMV has launched, comprises the latest in hair cosmetics. It includes shampoo with hydrolyzed protein; hydrolyzed Keratin conditioners; honey-based silicones, keratin and olives, among several other things.
Menahem Michel Edery, the vice president of Thermo Group has said, “It is a moment of opportunity for the domestic industry to consolidate and seek mechanisms. In Mystic, we have a valuable team dedicated to work on two new lines: Botox and Argan Elixir. We seek to use our past experience and put it into enhancing the quality of Mystic.” The brand is now recognized by top professional hairstylists, distributors and customers in Venezuela. Edery has added, “The strategic re-launch plan is also contemplating on tapping new Latin American markets.”
Mystic has a portfolio of over 100 products that includes hair dyes, products for pre- and post-treatment, lotions that work on deep hydration. There are two lines of products, one for professional stylists or hair salons, and the other for common consumer. Among them are Botox Premium and Argan Elixir, the premium products that provide great regeneration, adding vitality and shine of the highest quality. The portion has been specially formulated to protect and enhance the hair of the modern woman that undergoes routine wear and tear.
The brand has a good presence outside the country too, viz., Colombia, United States, Panama and Dominican Republic. Owing to their wide network of specialized distributors and sales force, the company currently has a production capacity of 450 thousand litres per month, which translates into everything that comes in a Mystic bottle or hamper.
Mystic believes in delivering premium quality products. Its aim is beyond the over-the-counter reach of a product. The brand has invested in the latest and most advanced techniques in producing the hair care line; it has adhered to the highest standards of quality and scientific support, keeping in mind both the medical and chemical aspects of such products. None of the products from Mystic contain salt. Sodium sticks to the hair and prevents it from gaining nutrition or hydration.
Mystic Botox consists of pre-treatment, post-treatment, blister deep renewal range, based on a perfectly-balanced formulation of vitamins, amino acids, proteins, hyaluronic acid and collagen, which allow targeting damaged hair and provide exceptional hydration and nutrition. The treatment strengthens every hair strand from root to tip, giving natural smoothness to hair.
Since the ancient times, Argan has been considered as one of the best oils. Also known as the liquid gold of Morocco, the oil has high percentage of vitamin E that imparts high gloss, a pleasant aroma and UV-protection for hair.
Both Botox and Argan Elixir can be applied to all types of hair, as often as desired. It speeds up regeneration of hair; especially in the scalps of those people who are exposed to damage from chemicals and heat from dryers or irons. The portions are absorbed quickly, and reduces frizziness, making detangling easier. Also, it leaves no oiliness behind.
Mystic highly believes that it will soon emerge as a major hair care brand not only in its home country, but also make a name globally. With such a huge line-up of products, the dream of becoming a leading hair cosmetic brand is achievable.
