More and more companies are increasing their budget on digital marketing these days. They are targeting the growing number of buyers who believe in online research before making any investment. Digital media marketing is more personalized today, paving way for an increased interface between the brand and the customer, and the response is easily measurable. That is not the case with TV, radio or print.
The changing business landscape is steering brands towards creating an online niche for themselves. This is because most of the future sale will take place through online portals. Businesses, which earlier chose to remain offline, are now making the paradigm shift, and the result is encouraging more and more brands to make internet their friend.
Digital marketing is a potent medium, a channel to forge relationships with consumers without flooding them with information about the product, or overselling the product or service. Social media marketing successful because it is a subtle, non-invasive way of making a business point.
Among the expanding group of companies making an impact in this field, Ripple DME is taking giant strides. They create innovative business ideas so that the brand is more discoverable and shareable, at real time. The importance of such companies grows even more because they inspire fresh lot of entrepreneurs to take charge of their lives and excel.
The increase in the overall share of spends in digital marketing indicates an increasing preference of Indian advertisers towards digital media as they look to test, understand and leverage the strengths of this medium over others.
Remember, if you are casual, and not paying enough attention and resources to digital marketing, or you’re using a stop-gap arrangement with loosely defined strategies, your competitors will eat you for lunch.